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Accel-backed Jetapult invests $4.5M in Saudi Arabian game studio UMX
UMX, a game studio based in Saudi Arabia, has raised $4.5 million from Jetapult, an investment company backed by Accel Partners.
Jetapult’s team of global gaming experts, will help catalyse the studio’s capabilities to enhance user acquisition, scale monetization efforts, and adopt cutting-edge analytics and AI tools through their “Invest & Operate” (I&O) model. Sharan Tulsiani (former head of Google Play Games in India and Australia/New Zealand) and Yash Baid (former principal at 3one4 Capital) founded Jetapult with backing from Accel Partners, Fireside and JetSynthesys, among others. The company aims to support game studios with a scientific approach to sustainable growth in markets such as Southeast Asia, MENA, Eastern Europe, and Latin America, through a $100 million commitment over the next five years.
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