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Accelerating Your Fintech App Growth: Is Programmatic the Key?
Explore how programmatic can accelerate your app's success in the competitive fintech industry. Discover the current state of fintech mobile ads, the challenges, and the benefits of incorporating programmatic into the marketing strategy. Learn how programmatic offers cost-effectiveness, boosts user engagement, ensures regulatory compliance, and overcomes customer acquisition and retention obstacles.
With the rise of financial technology, we’ve (almost) forgotten the hell of contacting call centers, waiting for months to complete an international transaction, and spending Friday afternoons in the bank queue. The highly competitive sphere with numerous companies offering similar services, widespread financial illiteracy among users, and brand trust issues caused by the industry’s novelty – add all of this up, and you’ll have a hard-to-chew sandwich of customer acquisition. With the help of Epom WL DSP, they found and established custom end-points with vertical-specific traffic sources, thus boosting the app install rate by 150% while meeting the expected CPA goal.
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