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Accused of using algorithms to fix rental prices, RealPage goes on offensive
RealPage faces multiple antitrust lawsuits, promises "The Real Story" online.
In a move to reclaim its own narrative, the property management software company published a microsite and a digital booklet it’s calling “ The Real Story,” as it faces multiple lawsuits and a reported federal criminal probe related to allegations of rental price fixing. (In response to ProPublica's reporting, RealPage commented that it “uses aggregated market data from a variety of sources in a legally compliant manner.”) But antitrust enforcers have alleged that even sharing private information via an algorithm and using it for price recommendations can be as conspiratorial as back-room handshake deals, even if landlords don’t end up renting apartments at those rates.
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