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Achieving the perfect golden record with graph data
Learn how to achieve a perfect golden record for entity resolution using graph data models, AWS, and Aerospike for enhanced ad targeting and personalization.
Over the last decade, there has been a great deal of focus, anxiety, and speculation in the AdTech world about the impending deprecation of third-party cookies by the major purveyors of browsers: Apple, Mozilla, and Google. AdTech companies and marketers are increasingly looking to run effective advertising campaigns to reach consumers across multiple applications and channels with personalized messaging. One way AdTech firms can address this problem is to build custom data resolution processes that may take the form of complex SQL queries interacting with multiple databases.
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