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Actively AI raises $22.5M to offer sales ‘superintelligence,’ says AI SDRs failed
Actively AI argues that most AI sales reps have "failed." It just raised $22.5 million.
Gupta claims classic AI sales reps aren’t the right approach, telling TechCrunch they’ve “failed” by focusing too much “pure volume” – that means contacting as many potential customers as possible. The startup builds custom ‘reasoning’ models for companies to sift through their data and find the highest-value prospects to sell to, mirroring the work that top human sales reps do. Actively’s fundraise is the latest evidence that the boom in reasoning models could be spreading beyond foundational AI companies like OpenAI or DeepSeek to startups.
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