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Activision's researchers reckon skill-based matchmaking is better for everyone
Activision has published a 25-page white paper exploring the impact of skill-based matchmaking (SBMM) on its multiplaye…
As spotted by indie game developer and consultant Rami Ismail, the report – which can be read in full on Activision's official website – outlines an "amazing A/B test" where Activision "secretly progressively turned off SBMM and monitored retention… and turns out everyone hated it, with more quitting, less playing, and more negative blowouts". The experiment, Activision opines, shows that the existing SBMM system allows a broadest range of players to participate in "all key parts of Call of Duty's game design in core multiplayer". This "includes games where players can contribute meaningfully to their team, not only with wins, but for their own personal records and achievements".
Or read this on Eurogamer
