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Actors' union SAG-AFTRA's agreement with AI service aims to safeguard performers


SAG-AFTRA, the US actors' union, has signed an agreement with AI service Ethovox in a continued bid to safeguard perfor…

As the union's chief negotiator Duncan Crabtree-Ireland explained, SAG-AFTRA aims to recognise AI companies to ensure protection for its performers. But for those who intend to utilise the opportunities AI offers, it's important that agreements require companies to secure informed consent, and provide fair compensation. Ethovox will continue to do so as we demonstrate that artists can, and should, be compensated for contributing to ethical AI development while also maintaining consent and control over their voice data."

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