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Actually, it’s good for Spotify that Joe Rogan’s podcast is no longer exclusive

This might seem like a concession, as exclusive deals have long been a part of Spotify's strategy. But it allows the company to sell more ads.

The platform made several podcasting startup acquisitions worth hundreds of millions of dollars each, then invested in high-cost deals with big names Barack and Michelle Obama, and Meghan Markle and Prince Harry. “The Joe Rogan Experience” is a unique part of Spotify’s portfolio, though (and that’s without even getting started on host’s repeatedendorsement of harmfulmisinformation). Like “The Joe Rogan Experience,” Spotify might make more money by selling ads on “Call Her Daddy” than by retaining exclusive publishing rights.

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