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Ad-free Facebook might get way cheaper to appease EU regulators


Almost halving its current price.

Lamb said €5.99 is “by far the lowest end of the range that any reasonable person should be paying for services of this quality” and hoped that the “regulatory uncertainty” will “settle down quickly.” It reportedly made the offer to cut its prices to data protection authorities earlier this year. Meta hoped that this “Subscription for no ads” program would allow it to effectively get consent to process user data under the EU’s GDPR rules as well as the Digital Markets Act. The group said Meta doesn’t have a “valid legal basis” to justify its data collection and that “the choice it imposes on its users can not lead to their freely given and informed consent.”

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