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Adblockers stop publishers serving ads to (or even seeing) 1B web users
'Dark traffic' up by 49% in three years, according to new study.
The report said: “These insights align with our ecosystem observations: many ad-block developers now market their products aggressively via Google Ads and programmatic placements, reaching users at scale. Paul Bannister, chief strategy officer at ad management company Raptive, described dark traffic as “one of those industry shifts that’s been happening quietly while we’ve all been focused elsewhere. Heather Carver, chief revenue officer at programmatic adtech company Freestar, said: “As an industry, we’ve known about ad-blocking for a long time.
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