Get the latest tech news
AddGlow takes on Reddit, Facebook with community-building software for brands
The New York-based startup collects data on customer attributes in order to personalize the homepage or targeted messages.
Ina Herlihy believes e-commerce brands are losing out on organic traffic and potential revenue by relying on third-party community sites, like Reddit and Facebook Groups. Stellation Capital and Precursor Ventures co-led the round and were joined by Miles Bird at StoryHouse Ventures and a group of strategic angel investors, including former Walmart executive Jeff Shotts, StockX co-founder Chris Kaufman, former Glossier president Henry Davis, Zumper co-founder and CEO Anthemos Georgiades and Walker & Company Brands founder Tristan Walker. The new capital enabled Herlihy to bring on engineers and a designer who had previous experience at brands like Walmart, Nike, eBay, Google and Twitch.
Or read this on TechCrunch
