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Adobe brings generative AI and real-time personalization to AWS: Here’s what’s next
Adobe expands Experience Platform to AWS in landmark partnership, revolutionizing enterprise AI and customer data management with advanced personalization capabilities and reduced cloud complexity.
Adobe is making an aggressive move into Amazon’s cloud computing territory, expanding its Experience Platform onto AWS in a partnership that signals a major shift in how enterprises approach artificial intelligence and customer data. The deal, announced last week at Amazon Web Services’ re:Invent conference, carries broader implications for the $500 billion cloud computing market than initially disclosed, Adobe leadership told VentureBeat. This conversational interface represents a significant democratization of enterprise marketing tools, allowing teams to interact with complex data and automation systems through natural language prompts.
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