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Adobe Firefly can now generate AI sound effects for videos - and I'm seriously impressed

In addition to video sound effects, Text to Avatar is launching in beta. It allows you to turn scripts into avatar-led videos.

For example, if you want to generate the sound of a lion roar, but want it to match when the subject of your video is opening and closing its mouth, you can watch the video, record a clip of you making the noise to match the character's movement, and then accompany it with a text prompt that describes the sound you'd like created. This is a huge win for creators who rely on generative video because no matter how good you get at writing prompts, the descriptions can often only describe a portion of the visual you are imagining. Adobe has also been progressively adding more models to its video generator, giving users the opportunity to try different styles from the market in one place.

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