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Adobe has a new tool to protect artists’ work from AI
The incoming web app supports any image, video, and audio files.
Adobe says it’s “actively working to drive industry-wide adoption of this preference.” We can hope that AI providers like OpenAI and Google that already support Content Credentials will follow suit. These attribution and AI preference tags will be harder to remove because everything linked to Content Credentials can be restored using a combination of digital fingerprinting, invisible watermarking, and cryptographic metadata, even if someone takes a screenshot of the protected work, according to Adobe. That could help Adobe win back some of the trust it’s lost with the creative community following complaints about being locked into pricey subscriptions and confusion around the company’s own generative AI adoption.
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