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Adobe introduces structure reference for Firefly AI and GenStudio for brands

These attributes may be especially helpful for artists and designers working at creative agencies, on their own for clients...

Now, as it celebrates the first year anniversary of the model and several months after the release of Firefly 2, the creative software juggernaut is introducing a whole new “GenStudio” application designed to help enterprise users and brands create generative AI assets for campaigns and publish them online or to their digital distribution channels. Request an invite The features were formally unveiled publicly for the first time at Adobe Summit, the company’s annual conference taking place this week (March 25-28, 2024) at the Venetian Convention and Expo Center in Las Vegas. Credit: AdobeAdobe vice president of generative AI and “sensei” Alexandru Costin and Firefly group product manager Jonathan Pimento briefed VentureBeat yesterday in a video call about “structure reference.”

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