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Adobe invites you to ’embrace the tech’ with Firefly’s new video generator
Adobe launched video generation capabilities for its Firefly AI platform ahead of its Adobe MAX event on Monday. Starting today, users can test out
In demos shared with TechCrunch ahead of the launch, Firefly’s Generative Extend feature produced more impressive videos than its text-to-video model, and seemed more practical. The text-to-video and image-to-video model don’t quite have the same polish or wow factor as Adobe’s competitors in AI video, such as Runway’s Gen-3 Alpha or OpenAI’s Sora (though admittedly, the latter has yet to ship). Adobe is trying to be mindful to creatives, reportedly paying photographers and artists $3 for every minute of video they submit to train its Firefly AI model.
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