Get the latest tech news

Adobe is helping brands like Coca-Cola market better with AI agents – here's how

At Adobe Summit, the company showed off new AI tools for marketers and businesses that'll make it easier to get stuff done

At Adobe Summit, we got a sneak peek at what the company’s doing to help brands like Coca-Cola operate more efficiently – and it gives the vibe of Google Gemini or Amazon Alexa+, except for data management and workflow adjustment. Adobe said during its Summit keynote that it’s continuing strategic sponsorships with Acxiom, Amazon Web Services, Genesys, IBM, Microsoft, RainFocus, SAP, ServiceNow and Workday to help further push the quality and amount of AI agents available to businesses. It’s all very similar to the way we’re interacting with systems like Apple Intelligence, Google Gemini, and Microsoft Copilot, yet it seems like AI in the workplace could be more beneficial than us using it to generate cartoon pictures of our pets (although that is pretty fun, isn’t it?

Get the Android app