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Adobe Premiere Pro adds generative AI for extending video clips


The company is adding its Firefly generative AI to the popular video editing software so you can extend clips, search for footage, and more

It allows you to take an existing 4K clip and drag it out a bit to extend its length, with each frame generated by Firefly AI. In order to use most of the AI features mentioned, Adobe will require you to spend Firefly credits that are available as part of your Creative Cloud plan. He’s been reporting on the latest consumer technology since 2015, with his work featured on CNN Underscored, ZDNET, How-To Geek, XDA, TheStreet, and more.

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