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Adobe Premiere Pro is getting generative AI video tools — and hopefully OpenAI’s Sora
Those third-party integrations aren’t guaranteed, though.
These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips. Adobe says its new tools can extend the length of video clips, but as this isn’t directed by a prompt, it’s unclear how much control users have over what’s spat out... The generational capabilities we’ve seen from OpenAI’s Sora seem to blow other offerings out of the water — far better than the early preview Adobe gave of its upcoming Firefly video model.
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