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Adobe previews AI video tools that arrive later this year

On Wednesday, Adobe premiered Firefly AI video generation tools that will arrive in beta later this year. Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the company slowly integrates tools built to automate much of the creative work its prized user base is paid for today.

Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the company slowly integrates tools built to automate much of the creative work its prized user base is paid for today. Detailed text prompts for an establishing shot of a fiery volcano, a dog chilling in a field of wildflowers or (demonstrating it can handle the fantastical as well) miniature wool monsters having a dance party produce just that. The company’s demo of Generative Extend shows a pair of people walking across a forest stream; an AI-generated segment fills in a gap in the footage.

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