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Adobe previews its upcoming text-to-video generative AI tools


Users will be able to generate video clips from images.

The new promotional teaser shows footage produced by Firefly’s text-to-video capabilities that Adobe announced (but didn’t demonstrate) earlier this year. Adobe’s new AI video tool will allow users to choose preset filming styles to emulate, alongside describing their desired footage. Duration is limited, though, with Adobe’s VP of generative AI, Alexandru Costin, telling The Verge that videos produced by the text-to-video and image-to-video features have a maximum length of five seconds.

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