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Adobe unveils AI video generator trained on licensed content

New text-to-video tool focuses on video pros, made with content owner permission.

Unlike the competition, Adobe claims that Firefly Video Model is trained exclusively on licensed content, potentially sidestepping ethical and copyright issues that have plagued other generative AI tools. However, the San Jose, California-based software firm hasn't announced a general release date, and during a beta test period, it's only granting access to people on a waiting list. "Mock that Toys 'R' Us AI spot all you want—but it's just the beginning," wrote an advertisement copywriter named Dan Goldgeier that we previously quoted in our coverage of the commercial.

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