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Adobe’s experimental tool can identify an artist’s work online or on a tote bag

Even if somebody has printed it on a T-shirt.

Announced during the Sneaks segment at Adobe Max, Project “Know How’ is an in-development tool that can link ownership of an image or video across any online platform, and a multitude of real-world surfaces like posters, tumblers, and textiles. Here’s an example of Project Know How in action — a live camera feed on the left scans an object, and then displays a still “snapshot” (on the right) once the tool identifies that the image has Content Credentials attached, which can be clicked on to be directed to the information page. Adobe says that local governments have, or are looking to, adopt Content Credentials, so this could offer additional protection against manipulated videos being used to push political misinformation online.

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