Get the latest tech news

Adobe’s GenStudio brings brand-safe generative AI to marketers

Brands want to use generative AI to personalize their marketing efforts -- but they are also deathly afraid of AI going off message and ruining their

Adobe wants GenStudio, which it first previewed last September, to be an end-to-end solution to help marketers tailor their content to different channels and audience segments. What data am I using, the status of the models,'” Adobe’s Amit Ahuja, the company’s SVP for its Experience Cloud platform, told me. As brands try to reach these potential customers across an increasingly large number of channels and, at the same time, try to personalize their messages, there is a lot of pressure on the overall content supply chain.

Get the Android app