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Adobe’s new AEP AI Assistant is here to help brands master customer data and outreach
AEP AI Assistant is hooked directly up to Adobe's AI image generation model Firefly, and as such, can be asked to create marketing assets.
Back in 2019, which now seems like an age ago thanks to the COVID-19 pandemic and various other global events, Adobe launched the Adobe Experience Platform(AEP), a real-time customer experience management (CXM) solution designed for enterprises that wanted to manage and use massive amounts of customer data in real time when creating marketing, outreach, promotional and ad campaigns — especially the new standard in marketing and advertising: personalized communications, where the product includes a specific user’s name or other information (in compliance with laws and standards). These questions don’t just deliver text responses — the Assistant can actually bring up audience segments and features within the AEP tool, including identifying so-called “high value” customers and the optimal time to re-engage with them. Adobe says that it will also soon be adding the capability for AEP users to ask the AI Assistant for predictive analytics as well, including questions like “How many conversions should I expect from this particular segment?” and “How would that change if I applied this additional attribute?”
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