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Adobe’s new AI agents can make personal websites for your customers


Adobe's new Brand Concierge feature lets customers create websites that respond to visitors with personalization.

Loni Stark, vice president of strategy and product for Adobe, told VentureBeat in an interview that agents would change the customer experience for both the enterprise and their clients. “Most companies don’t have people that spend all of their days looking at broken links, for example, especially if they have tens of thousands of pages, or can’t check on these daily,” Stark said. Stark said Adobe customers increasingly find their clients more comfortable using AI chatbots, making it easier to transition them to more personalized, prompt-based website experiences.

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