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Adobe’s new AI-enhanced Journey Optimizer aims to supercharge B2B marketing
Adobe has been leaning on AI models and adding the technology to its creative platforms, with the integration of the AI engine Adobe Firefly
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. This version will let enterprises use generative AI to help them identify and persuade the correct decision-makers for large purchases. The company said in a press release that sales and marketing teams often have a hard time reaching the right people who make purchasing decisions for software or hardware.
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