Get the latest tech news
Adobe’s working on generative video, too
Adobe says it's building an AI model to generate video. But it's not revealing when this model will launch, exactly -- or much about it besides the fact
To address fears of deepfakes that inevitably crops up around generative AI tools such as these, Adobe says it’s bringing Content Credentials — metadata to identify AI-generated media — to Premiere. Adobe seems to be intent on avoiding this end, like its sometime generative AI competition Shutterstock and Getty Images (which also have arrangements to license model training data), and — with its IP indemnity policy — positioning itself as a verifiably “safe” option for enterprise customers. It’d be foolish not to — to be caught flat-footed in the generative AI race is to risk losing out on a valuable potential new revenue stream, assuming the economics eventually work out in Adobe’s favors.
Or read this on TechCrunch
