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Ads chew through half of mobile data
Online advertising accounts for as much as 48 percent of the mobile data used in each page visit, suggests a new study.
The study, published by media research firm Enders Analysis in late April, suggested that, on average, almost half of the data required to view a web page is consumed by advertising. Ender's published the chart below which shows the data consumed by three web page elements: HTML (blue), Javascript (orange) and ads (green). With online ads being so omnipresent – and indeed vital to the survival of most websites – we just hope that they can be made more efficient, and their cost to the mobile data plans of consumers reduced further.
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