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Ads might be coming to ChatGPT — despite Sam Altman not being a fan
OpenAI is toying with a move into ads, per the Financial Times. CFO Sarah Friar told the newspaper it's weighing an ads business model, with plans to be
In a follow-on statement, Friar stressed it has “no active plans to pursue advertising,” but it seems clear the idea is on the table. (The FT’s reporting highlighted a recent high-profile ad hire: Shivakumar Venkataraman, formerly of Google.) But the cost of making and serving these models is eye-wateringly high, and there are only so many billions of dollars that investors may be willing to fork into the fire.
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