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Ads Popped Up on Drivers’ Screens. There May Be More on the Way
When Jeep owners complained ads were appearing while driving, the carmaker said it was a glitch. But as auto makers consider connected car opportunities, in-vehicle selling might be too tempting to ignore.
“In an ideal world, they’ve totally blended the mobile phone and different services and apps into a nice, big coherent ecosystem that travels from work to play to home,” he says. AlixPartners research estimates the connected vehicle services market will be worth more than $473 million globally this year, accounting for 11 percent of automotive revenue streams. Nathan Proctor, who follows auto issues as the senior director of US Public Interest Research Group’s right to repair campaign, says the Jeep ad snafu points to the need for wider reform in the internet-of-autos sector.
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