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Adtech company PubMatic sues Google over monopoly violations
The lawsuit marks the second time that an advertising exchange has sued Google since a federal judge ruled in April that the search giant had illegally monopolized ad exchanges and ad servers.
Advertising exchange PubMatic has filed a lawsuit against Google, accusing the tech giant of illegally monopolizing the ad technology market. The judge has set another trial for this month to determine whether Google should be forced to sell off parts of its advertising business due to its illegal conduct. According to testimony from Google’s antitrust trial last year, the company considered buying PubMatic in 2011, but ended up purchasing advertising technology provider AdMeld instead.
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