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Advertisers Aren’t Thrilled With Zuckerberg’s Embrace Of Hate Speech
After years of Meta insisting its content moderation was essential for platform health, Zuckerberg’s sudden embrace of fake “free speech” is having exactly the consequences anyone…
After years of Meta insisting its content moderation was essential for platform health, Zuckerberg’s sudden embrace of fake “free speech” is having exactly the consequences anyone paying attention would expect. Ad executives say they are wary of putting a target on their backs by speaking up about brand safety, and some agencies are now reluctant to send clients “point-of-view” memos on the topic when online controversies arise. “Brand safety is under attack at a time when it’s needed more than ever before,” given the huge audiences for platforms like Instagram and X and their more hands-off approach to monitoring posts, said Doug Rozen, former CEO of ad giant Dentsu’s media-buying unit in the U.S.
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