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Advertisers plan to withdraw from X in record numbers

A record number of firms plan to cut advertising spend on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow to the financial fortunes of Elon Musk’s social media company.

A record number of firms plan to cut advertising spending on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow to the financial fortunes of Elon Musk’s social media company. The Kantar report, which was based on interviews with 1,000 senior marketers and 18,000 consumers in more than two dozen countries, alsofound that X scored outside the top 10 brands for trust and for the perception of how innovative advertising on the platform is. Separately, Brazilian president Luiz Inácio Lula da Silva said earlier this week that the world isn’t obliged to put up with Musk’s “far-right anything goes” agenda because of his immense wealth.

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