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Aesthetic launches the ‘Shazam for fashion’


Aesthetic, a new fashion company looking to be the "Shazam for clothes," launched this week and is using AI to help people identify and shop for clothing

Alma responds with a link to view the content on the Aesthetic website, where consumers can shop the look or add it to a collection board called Lookbook. “Our goal is to help users save, shop, and share their fashion inspiration without having to leave their favorite social apps,” said CEO LJ Northington. He wanted to be an NFL player for most of his life, but at the same time, grew up watching his father’s entrepreneurial journey and saw the fulfillment it gave him.

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