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Aethir enables better user acquisition via Instant Play streaming for Doctor Who: Worlds Apart
Aethir provides better computing efficiency with its Instant Play streaming solution for Doctor Who: Worlds Apart.
Aethir and SuperScale set out to validate whether a pre-download cloud demo can lift engagement, boost conversion, and increase total average revenue per user (ARPU) without sacrificing retention. “Studios need more efficient and consistent ways to grow and keep their player base — especially for titles with high barriers to entry,” said Paul Thind, chief revenue officer at Aethir, in a statement. Trancik added, “Seeing a 201 % surge in installs and a lasting lift in revenue isn’t just a great result for our teams – it’s proof that when breakthrough cloud technology meets bold game-makers, the growth potential is limitless.
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