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After 155 years, the Campbell Soup company is changing its name
The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name and rebrand as The Campbell’s Company.
In addition to its lineup of soups, Campbell now owns snack brands like Goldfish, Snyder’s of Hanover, Cape Cod, Pepperidge Farm and others. In August, Mars, the maker of M&M’s, agreed to buy Kellanova, which owns Cheez-Its and Pringles, in a deal worth almost $29 billion. “Snacking is a large, attractive, and durable category that continues to grow in importance with consumers,” Kellanova said at the time.
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