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After a boring iPhone 16 reveal, Google is officially the king of exciting tech product launches
Apple's boring iPhone 16 launch event made me sure of it.
Earlier this year, I had the privilege of watching DJ and robe-wearer Marc Rebillet jump out of a giant coffee cup to serenade Google I/O 2024 attendees with AI-generated sounds bright and early. I promise that isn't the reason I'm ready to admit that Google has leapfrogged Apple in terms of product launch quality and engagement, and yesterday's underwhelming iPhone 16 "Glowtime" event proves it. There were tons of slides and b-roll showcasing the Camera Control button in action, but would a live demo from Tim Cook at Apple Park have been more engaging and appealing to journalists and customers alike?
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