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After a decade of free Alexa, Amazon now wants you to pay
AI is a chance for companies to charge for products we’re in the habit of using for free.
My colleague Caroline O’Donovan reported that Amazon is planning to sell a paid subscription for an artificial intelligence-revamped version of Alexa that could cost as much as $10 a month. End of carouselAccording to surveys conducted by Consumer Intelligence Research Partners, roughly two-thirds of Americans who own an Alexa-powered device use it at least a few times a week for listening to music and asking straightforward questions like checking the weather forecast. After a decade of mostly using the voice assistants to fire off a quick text, check the weather or play music, it’s untested whether people want AI versions for more complicated interactions.
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