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After increasing shares in FromSoftware owner Kadokawa, Sony now owns 2.5% of Elden Ring publisher Bandai Namco
Sony has snapped up 2.5 percent of publisher Bandai Namco as part of a "strategic partnership" that's primarily focused on anime and manga.
Sony has whipped out its wallet and snapped up precisely 2.5 percent of publisher Bandai Namco as part of a "strategic partnership" that primarily appears to be focused on expanding audiences within the realm of anime and manga. And while it might be tempting to conclude this new Bandai Namco is part of a nefarious scheme to lock FromSoftware in a PlayStation-shaped bunker, the reality probably isn't quite so Machiavellian. There was also talk of the companies "merging their strengths to create new and emotionally moving experiences for fans" in order to "maximise the value of IP" as part of the 68bn yen/$464m deal.
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