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After pivoting from crypto to payroll, Rollfi gets acquired


Kirubha Perumalsamy co-founded Rollfi during crypto’s heyday in 2021 to help companies process digital payments.  When crypto crashed, Rollfi pivoted

Kirubha Perumalsamy co-founded Rollfi during crypto’s heyday in 2021 to help companies process digital payments. Speaking to TechCrunch, Perumalsamy said that the company was in the middle of a fundraise when the opportunity to sell came about. “We realized we would be much more successful at winning this market if we can combine the focus, speed, and obsession of a startup with the institutional strength of one of Priority.”

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