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After spat with TikTok, UMG expands Spotify partnership to include music videos and more
In the wake of Universal Music Group's (UMG) public spat with TikTok, which saw the label pulling its full catalog from the video app earlier this year,
In the wake of Universal Music Group’s (UMG) public spat with TikTok, which saw the label pulling its full catalog from the video app earlier this year, the company is doubling down on its deal with Spotify. Universal Music Publishing Group, however, includes a number of popular artists like Taylor Swift, Billie Eilish, Ariana Grande, Bad Bunny, The Weeknd, SZA, Drake, Harry Styles, Kendrick Lamar, Adele, and others. In previous years, the loss of UMG’s music would have been a larger blow to TikTok, but given the app’s move away from lip-syncing and dancing videos to more vlogs and long-form conten t, not to mention its controversial e-commerce push, the impact may not be as profound.
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