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After turning over a new, crypto-free leaf, Atari would like to stress that the meme currency 'RealPongCoin' does not have its 'consent or approval'


I don't care, put everything I have in $PONG.

For a while in the late '10s and early '20s, Atari was a bit of an innovator in the art of the ill-considered crypto pivot, with a metaverse land deal, ATRI tokens, and some kind of hypebeast hotel leading us all to wonder what had happened to the publisher. But then things took another turn: Current CEO Wade Rosen has overseen the quiet shuttering of its more crypto and meme-adjacent ventures while making a sensible shift toward retro publishing and games preservation. MobyGames continues to operate as usual, just with an updated infrastructure and UI, Digital Eclipse recently released the Power Rangers brawler Rita's Rewind, and Nightdive is fresh off the launch of its remaster of The Thing.

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