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AI agents could make the internet go dark
AI agents could reshape the internet and upend which tech companies have direct relationships with consumers
2025 has been hailed as the year of AI agents —personalized digital assistants that can interact with users, do research, gather information, curate content, and ultimately anticipate your needs and get things done before you even ask. In late January, OpenAI unveiled Operator, an AI agent system that uses a web browser to take action on behalf of users, such as booking travel reservations and buying them products. That could create an unbreakable bond with consumers, as the chip would read their thoughts, desires, and needs directly from their heads rather than inferring what people want from Google Searches, Apple app behavior, and social media posts.
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