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AI Agents Make Up a Third of All Search Traffic Toward Brands, Report Says
As people turn to AI for shopping research and recommendations in large numbers, brands will start optimizing for AI tools.
This makes research and other types of work much faster and easier (though you should always double check anything an AI tool suggests). "The difference is that AI systems have the potential to cross-check information and apply richer quality signals than traditional search," said Yu. "At the core, brands still need to focus on creating trustworthy, authoritative content and monitoring how they're represented in AI-driven answers."
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