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AI apps saw over $1 billion in consumer spending in 2024
Demand for generative AI help drive consumer spending on apps to $150 billion globally in 2024, up 13% from the prior year. According to an annual "State
Demand for generative AI help drive consumer spending on apps to $150 billion globally in 2024, up 13% from the prior year. This led to an over 200% increase year-over-year in consumer spending in AI apps like ChatGPT, Gemini, Bytedance’s Doubao, and others, bringing the total spent in the category to nearly $1.1 billion in 2024. If this rate of growth is sustained, this category of apps could move into the top 10 by consumer spending within a year, the firm notes.
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