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AI at Amazon: A case study of brittleness


A year ago, Mihail Eric wrote a blog post detailing his experiences working on AI inside Amazon: How Alexa Dropped the Ball on Being the Top Conversational System on the Planet. It’s a great …

A year ago, Mihail Eric wrote a blog post detailing his experiences working on AI inside Amazon: How Alexa Dropped the Ball on Being the Top Conversational System on the Planet. Alexa’s org structure was decentralized by design meaning there were multiple small teams working on sometimes identical problems across geographic locales. But the failure of Amazon to compete effectively in the AI space, despite its head start with Alexa, its internal talent, and its massive set of compute resources, can also be viewed as a kind of incident.

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