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AI Avatars Escape the Uncanny Valley
What happens when AI doesn’t just generate content, but embodies it? I tested over 20 AI avatar products to understand what’s working and what's next.
Imagine starting with a single photo of a person, masking the bottom half of their face, and generating new mouth movements based on target facial landmarks from audio input. Companies like Creatify and Arcads make this seamless — just provide a product link and they generate an ad: writing the script, pulling B-roll and images, and “casting” an AI actor. For example, an executive looking for an AI clone to film videos for customers will need (and be willing to pay) for a higher level of quality and realism than a fan making a quick clip of their favorite anime character to send to friends.
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