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AI chatbot to be embedded in Google search
The new option in its marquee search engine comes as the firm is facing competition from AI firms.
Google is introducing a new artificial intelligence (AI) mode that more firmly embeds chatbot capabilities into its search engine, aiming to give users the experience of having a conversation with an expert. The change, unveiled at the company's annual developers conference in Mountain View, California, is part of the tech giant's push to remain competitive against ChatGPT and other AI services, which threaten to erode Google's dominance of online search. Sundar Pichai, the chief executive of Google-parent Alphabet, said the incorporation of the company's Gemini chatbot into its search signalled a "new phase of the AI platform shift".
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