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AI comes for YouTube's thumbnail industry
Creators like MrBeast pay up to $10,000 for a single YouTube video thumbnail, but the rise of AI tools has some designers anxious about the microeconomy’s future.
A tweet by Anand Ahuja sharing samples of thumbnails generated using CTRHero.Varun Mayya, the Indian entrepreneur who acquired CTRHero and relaunched it as AlphaCTR this past June, told Rest of World that whether creators like it or not, AI is coming for their industry. Designers and artists who spoke with Rest of World said they’re treating the rise of text-to-image generation AI tools such as Midjourney and AlphaCTR with a mix of anxiety and curiosity. “A tool like that will pretty much only bring value to YouTubers who are not ready to put in the budget to get custom designs.” Other AlphaCTR users have complained that the current model was bad at composing two faces in a single image and struggled to create spiffy text for the thumbnail.
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